Private Label Rights, or PLR for short, is a great way to attack content creation for your online business.
This is actually not a strategy that I am personally using a lot, simply because I do enjoy copywriting, and I like to create my own content.
Sometimes people have a mental block and using Private Label Content is actually a fantastic solution.
Additionally, you can make your life a lot more efficient by leveraging existing content and re-purpose it to your own use on your website, blog, social media, courses, and more.
So what is Private Label Rights?
PLR content is any type of content that gives you the right to edit, change or modify it however you want. Some sites vary the limitations of these rights, but the intent is the same.
This is something that is widely used in physical commerce too, not just content. I’m sure you’ve shopped in supermarkets or chain stores that have products with their names on them. Do you think they made those themselves? No way. Most of these stores buy their private name products from generic manufacturers who give them the right to put their name, brand, and logo on them. So the package of toothpaste that has your local supermarket’s label on it may be exactly the same as the one down the road with another market’s name. That is PLR content. Same product, different look and label.
How does PLR work in the world of internet marketing, online marketing, online business, and social media?
I explain this in detail in the following video.
PLR.me is a company that does brandable Private Label Rights resources specifically for coaches, consultants, personal development, business, and so on. These are high-quality from everything I have seen. You can see a screenshot of just some of the topic available:
IDPLR also does a ton of PLR content that is pretty good quality, it is free to join, and the upsell is minimal for lifetime access. In addition to content it has a lot of free software too. Here is a screenshot of the types of products available from IDPLR:
Is there a “catch” to PLR?
There are some pitfalls to PLR such as having old content that is not so relevant and also content that includes affiliate links of the PLR creator. This means that by you using their PLR, they will get financial benefits from purchases made by your audience out of links that are included in the PLR eBook, as an example. I discuss this in detail, and how to spot and avoid that in this video:
What types of PLR contents are available?
The types of content you can find from PLR:
- Action Guides
- Administrative forms
- Articles and blog posts
- Assessments and quizzes
- Audios, MP3s
- Coaching Programs
- Workshops, summits
- Coaching workshops and slide deck presentations (Power Power, KeyNote, etc)
- Email Sequences
- Fables and short stories
- Fact sheets
- Landing pages
- Lead Magnets
- Sales Pages
- Video Coaching Programs
- Video Sales Letter Recordings
- Video Sales Letter Slides
- Quote cards
- Social media posts for all platforms (LinkedIn, Pinterest, Facebook, Instagram, and more)
And there are definitely more, but this gives you a nice idea on the possibilities.
What can you use PLR for?
The use-cases are unlimited. But here is a list of things you can use PLR for:
- Create social media posts, content creation
- Use to create email sequences for your autoresponder
- Use to build out your blog
- Use to create sales presentations
- Use to create courses
- Use to add value to existing products and services you provide
- Use as bonuses for affiliate marketing offers
And so much more.
My personal involvement with PLR?
In addition to having my own accounts with the above-mentioned companies, I am using my own copywriting skills to create my own PLR products.
These will not be a global movement or a mega business venture at this point (not on my radar). It is simply some good quality content that I want to give my clients an opportunity to leverage and use for themselves.
For example, one of my digital products is an eBook, “Simple Guide to a Copywriting Business” which I sell for $97 USD. I am selling this as PLR. In the following video, I explain to any buyers how to use this eBook and edit it accordingly for your own use.
My PLR content will not be outsourced content. A lot of the PLR companies source content creation from different places, hire people to create content, and so on. My PLR content will all be 100% created by me. And that is what will make it unique. If you like my content, you may like to PLR it for your own use too.
If you have an interest in learning more about my own PLR content and what you are looking for to create, you can send me an email to firstname.lastname@example.org
I am looking to hear what content you want to be created, and I will create custom content for your use (i.e. PLR content on demand), which I will then continue and use to build up my PLR library.
Thanks for reading and go ahead and TAKE ACTION!
PS – this blog post was written in alignment with creating my $1/day coaching course.