I wanted to talk to you about a human decease – it is called PROCRASTINATION.

We often encounter this in our own lives, and no matter how many times we know it’s wrong, we still do it. 

I want to tell you a story about how I procrastinated on doing all these regular emails…

If you don’t know me, I am very frugal with my expenses. I don’t like spending a dollar that is not necessary. I’m just like that. Something in my blood (I’m born in Israel).  🙂

To have an Auto-responder like AWeber you have to pay a monthly fee, $20 or something, when you are starting out. 

I don’t want to pay $20 a month unless I have to have to have to. 

Now – my thought process was simple: if I subscribe to AWeber service, I am going to start writing emails, which means it will take me time to write the emails, which means if I take 4 months to write 100 emails (not even 1 a day), I will have paid an extra $80 I did not have to pay.

So on 14th October 2017, I opened a Word Document and started typing emails and topic that I wanted to communicate to my readers. I wrote about 45 pages worth of email, roughly 40 emails, some crossed to the 2nd page, but mostly it was one page (I was using small font too).

I remember I did these over 48 hours. I went to a the Dome (a coffee shop in Mandurah, Western Australia where I was living at the time), and spent hours sitting in the coffee shop forcing myself to stay there until I type as many as possible. Anyway, I did it. 

On 23 January 2018, a woman called “Jenny” emailed me out of no where. 
Subject line “Hi, I like what you are doing :)”
And she wrote: “Hi Eran
I came across your webpage.
Are you sending out emailers? about running a business? coaching others?
If so, would you add me to your mailing list?
best wishes”

Of course I responded saying absolutely I’ll add you to my list – no problem!

I didn’t have a list, and still, 3 months went by since I wrote over 30 emails, and did not sign up for AWeber or started promoting any sort of opt-in page!

I think it took me another 1-2 weeks before I actually sat down and did my first few emails. 

As of this email, if you’ve been keeping track of the emails you received so far, I still have at least 20 emails that are typed on a word document, require a simple copy and paste and some editing, and I haven’t done it… (by the time you read this, it will be).

So do I procrastinate – ABSOLUTELY.

And I’m a fairly decent action taker – I think. 

So this is my advice to you – write down your must be done targets for the day. Don’t over-do it. Write a few tasks that you know HAVE to be done every day. And commit to getting them done.

Don’t put it off. That is way too easy to do. 

Get into the habit of completing what you have written out to get done.

Don’t be ashamed of procrastinating – it happens to us all. 

But create systems for yourself, and habits, that eliminate this deadly decease. 

It is deadly, because you don’t want to wake up one day close to your retirement and wonder where did the years go….

If you need any help with that, or you feel you can and should achieve more and want some direction on where to go from here, feel free to reach out to me.

Eran Bucai

PS – By the way, speaking of starting a list, if you are thinking about having an online business or are a newbie, the first step should be to sign up for an autoresponder. Like, do it NOW.

Your list is your asset.

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