We all heard the term “CONTENT IS KING”. Well, in today’s blog I am going to be sharing with you my go-to social media platforms to utilize with my Content Marketing, and give you some super sexy growth hacks.
The statement, “Content is king” is ever more true with today’s world of social media.
The problem is that there are so many social media channels it can be overwhelming and confusing on what to choose, what to focus on, and how to actually grow any one of these channels.
Some examples are: Facebook, Instagram, YouTube, Linked-In, Facebook, Tumblr, Blogger, Medium, Pinterest, Reddit, Quora, and so many more…
Funny story: I even have a very good Chinese friend who wanted me to communicate with her and her friend on WeChat to consult them on their business, so I downloaded the App (literally 2 weeks ago) and found a whole new world of social media in the Chinese world! WeChat marketing is very much alive! OMG!
Read through the rest of the blog, I promise you you’ll get a super cool hacks. And even a little gift….
I wanted to share with you the ones I am personally focusing on and why, as well as give you a free training video on my step-by-step process of getting started with Content Marketing.
I started an Instagram account in the middle of 2017, and started seriously posted around October 2017. I have posted over 900 times. That is more than 1 post a day consistently.
I use Instagram to share my life with my followers. Just my day-to-day “hustle” and updates on my projects, my ideas, my observations, and it is a very personal communication channel that I use to simply be REAL to my audience.
I started by doing regular 1-minute “vlogs” and share entrepreneurial and business-related content – as well as tips for internet marketers, making money online, motivation, inspiration, and topics relating to success in life. I did over 200 of those.
By the end of 2018, I had around 1000 followers.
During Xmas 2018/2019, took a month off Instagram and have even left a message to my followers so they are not worried about me as they are used to seeing me on it daily!
One of the reasons I took the break is I felt like the purpose of putting out so many posts, videos, vlogs, pictures, etc was done more for me personally to be able to find my voice, and tone, and establish what I want my brand to look like. I feel that after 700 posts (at the time) I really achieved that goal.
It came to a point where now that I mastered quantity, I really needed to give hard look about my quality so that by the end of 2019 I can grow from 1000 to 10,000 followers (i.e. 10X my current growth).
Firstly, I downloaded 1 free eBook about Instagram Growth, and bought 2 eBooks about Instagram growth and read them cover to cover.
Secondly, I reviewed my Instagram account analytics and made notes of what posts and vlogs were engaging, what was not, and so on.
Thirdly, I picked a few million+ accounts and studied them, with my new founded knowledge from one & two above and looked for common threads and things I can integrate in my own marketing.
Fourthly, I consulted with a few people who had larger accounts than me to get some tips.
Here are some of my 4 key conclusions:
- Daily content creation is different from posting content daily. The big accounts who have high-quality posts have a team that helps them, and they curate old content that is created in one block, and post it later. They do NOT do content creation daily – but they post daily. So I sat down, wrote down 40+ topics I could talk about and educate in my vlogs, pulled out my iPhone and recorded 20+ in one go!
- Video quality: Subtitles and headers are vital for video content. I tend to watch videos without audio, and I know some followers do too. I had to figure out a system to create subtitles and headers efficiently. After doing some research I found a tool that enabled me to get that done. It was Video Wrappr. I purchased and put it into use immediately. (Note: The product has since become harder and harder to use and I have abandoned the software. I now use an App called Clipomatic).
- Infographics: My niche, business and entrepreneurship, has a lot of massive accounts with high-quality infographics. I didn’t want to do what everyone else does, so I began doing my own style of infographics based on lessons I learned from entrepreneurial and business books. Not only it gave me excellent engagement on my Instagram, later on, I re-used (or re-purposed) this content to update my website bookstore with quality information on each of my book recommendation: www.eranbucai.com
- Instagram stories: I have really neglected this and done VERY little. I have since updated my stories that appear on my profile to give a more attractive look to my profile. I endeavour to post on my stories daily. Below are some photos of what I did so far.
As a side note, I also wanted to do something unique with my “link in the bio”. Previously I had “link tree”, or a “bitly” or whatever. I had a software idea in the middle of 2018 and decided to take action. It is called “Chat in the bio”, or in a website URL terms = chatb.io (that’s a whole new topic to write about….)
Once I implemented all the above, I hit another point of “I’m not sure what to post anymore.”
I watched a keynote speech by Gary V (whom I’m not a big fan of generally), but he said if you’re not sure what to post, just pick questions from your audience and answer those.
This gave me the next wave of content. I started taking up my audience questions and answering them on YouTube (live stream), sharing that YouTube video to my Facebook, recording the YouTube live stream with my phone at the same time and using Anchor to post the audio as a Podcast. I then do a shorter 1-minute version using Clipomatic and upload it to Instagram and give a call to action to listen to the full answer on my Podcast. (more on Podcast later)
I am still finding my feet on this platform. I try things all the time. And will continue to do so. It is a long term play.
That leads me to the next major social media platform I use, and that is YouTube.
I actively post educational content and tutorials on my YouTube channel.
With creating a training course for my 1-on-1 coaching clients, this is becoming more and more prominent platform for me to share content on.
The video course is over 100 videos of content about online entrepreneurship, internet marketing, and online business.
One of the training videos is called “GETTING STARTED WITH CONTENT MARKETING”.
And so, instead of blabbing about my YouTube channel, here’s a taste of the course.
I still have a lot to learn about YouTube, but my main focus is creating good quality content first, and then I will figure out driving traffic to my videos through various means. (for example answering people’s questions as a YouTube video + Podcast).
This is worth mentioning simply because I used Linked-In every single day when I was in my 9 to 5 job between June 2018 till February 2019. At the time, I made a conscious decision to put aside my entrepreneurial-related content marketing and use this channel purely for my 9 to 5 job while I had it.
By the way, if you’re curious, this is where I worked. (the only 9 to 5 job I ever had)
One thing I will share, is that if you are really really interested in Linked-in Marketing and are totally serious about it as a major focus for your marketing, drop a comment below and I will connect you up with a Linked-In Growth Marketing service (minimum $97/month) that will literally explode your audience on Linked-In, e.g. guaranteed 100 targetted connections added per day on auto-pilot, and much more).
Since I have replaced my 9 to 5 income and quit the job, I have not made use of Linked-In to really gain traction. In August 2019, I updated my Linked-In profile and optimized it for SEO and everything that I deliver for my Linked-In audience.
I have a lot of past content I used on Facebook, YouTube and Instagram which was never promoted on Linked-In, so that would be the next step – re-purposing!
This has been one of those dormant accounts of mine. While I took a break from my social media account to reflect on 2018, spend some time on personal development, and strategize 2019, I also did a course about Quora Marketing.
As part of the course, I started implementing what I learned. You’re welcome to follow me there.
I believe that if you are a newbie, Quora is definitely NOT the place for you to start.
But if you have an existing website, blog, and content created, Quora is a great place to drive traffic from.
Twitter is not a platform that I am going to explore at this point with the exception of sharing content that I already create on other platforms, e.g. answering questions on Quora and sharing to Twitter, posting things on Instagram and sharing to Twitter, posting to Anchor and sharing to Twitter.
I think it is worth mentioning that this choice is not because “Twitter is worse” or anything like that. It is simply that I chosen to master YouTube, Instagram, Facebook, and Quora as a priority over Twitter.
Twitter might be a better choice for someone else though. Any platform works, it is a matter of the user’s expertise and consistency.
If you want free training on Twitter, here’s a suggestion for you to look at.
FACEBOOK & MESSENGER:
I have two pages on my Facebook. Personal page, and business page. Frankly, I use both for the same reasons. I am not even connected to any of my family on Facebook anyway so it is purely for business relationships.
I primarily use Facebook to engage with my connections and connect with like-minded people and join like-minded groups that I could benefit from, and that could benefit from my input and value.
This means posting regularly, engaging with people on messenger, responding to friend requests when appropriate and building a relationship 1 by 1.
I also have automation set up on my Facebook Messenger for my Business Page using a 1-time payment tool called Inboxr.
Most tools out there to automate Facebook Messenger Marketing (a.k.a. chatbots), are monthly subscriptions.
If you want to check out my automation and get an idea on what this looks like, go ahead and just message me on Facebook Messenger (Business page).
Messenger Bots are definitely the present and future of “building a list” so you might want to look into that opportunity.
I personally am using ChatBots that are not based on Facebook Messenger. As covered on this website: www.chatbotsites.com
I love writing blogs on my own website – it gives me a channel to communicate openly about myself and my brand.
I have gone through a couple of hosting providers and it is a headache each time. Presently, I have my web designer host my websites on his plan.
The company I recommend for you to build your website and blog on is SiteGround.
Blogging is a game for Search Engine Optimization. The best tutor to learn SEO is a YouTube channel by Brian Dean.
If there is one tip for me to give you on blogging. Spend 20% of your time writing, and 80% of your time PROMOTING your blog. It is simply not good enough to just blog – you must promote it to get any traction.
The last social media I want to share with you is having a Podcast. I started mine in late August 2019. I am still finding my feet on it. I use an app called Anchor, which is super intuitive to use and publish a Podcast.
I simply take questions from my audience and answer those on a Podcast in detail.
To listen to my Podcast on Anchor: https://anchor.fm/eran-bucai
To listen to my Podcast on Spotify: http://bit.ly/Spotify_EranBucai_Podcast
I want to thank you so much for taking the time to read all the way through to the end. I am humbled by your willingness to take valuable time off your day to read through my blog.
I hope it has served you with some value, and actionable steps you can take TODAY to create content for your social media marketing.
Again, I would like to offer you a free eBook that I recently put together called “Getting Started With Content Marketing“.
Please take a moment to comment on my blog below, share what your biggest takeaway, and if you have any questions or requests!
Feel free to share with anyone you think might be interested.
Thanks again, and I’ll speak to you again soon!
PS – if you want to learn more about what my clients say about me, visit my testimonials page!