Today I want to talk to you about social media.

In the middle of 2017, my first year as an online entrepreneur, I began playing around with social media. This was the first time that I opened up any social media accounts.


I never had any of these.

YouTube, I never uploaded a video until the same time period (I had a Gmail account).

I had a LinkedIN account which I didn’t even remember I opened and never used.

Being an online entrepreneur, it became clear to me that social media is the way to go.

In allowed us to have a full marketing agency from our smart phone, and laptop.

BLOG = replaces traditional newspaper and magazines

PODCAST = replaces traditional radio.

YOUTUBE = replaces traditional TV

In addition to the above, FACEBOOK, TWITTER, INSTAGRAM, every single one of these is essentially a way to reach your audience.

So I did what I was supposed to do, pulled out my iPhone, and started recording a Vlog (video blog).

Daily consistency meant that within a few months I had over 200 Vlogs posted on my Instagram and YouTube. These Vlogs built up my initial following on Instagram (few hundreds) and got me enough traction that I began monetizing Instagram and got about $10,000 worth of customers from there.

After a year of doing everything on the fly, quantity before quality, I decided it’s time to take things to the next level. I need to get upgrade my website as the hub of my message to the world.

I need to update my social media and start an actual strategy.

One of the best books I read to give me some direction on an actual strategy for social media is called CRUSHING IT, by Gary Vee.

I’ll be honest, I am not a big fan. Lots of respect to him, though. And LOTS to be learned.

The book really broke down social media elements into the practical details of how to take each medium and do something productive with it.

There is one concept that he introduced that really hit home – “NATIVE CONTENT to [social media platform]”.

That means the content for Instagram is different than the content on YouTube, different to the content on Twitter.

So far, anything I uploaded from Instagram as my main platform, I uploaded at the same time to Twitter, Facebook, and sometimes Tumblr.

Truth is I almost NEVER check Tumblr, I just have an account.

I rarely check Twitter, maybe once a month…

And Facebook gets my attention once a day, at best.

I upload videos to YouTube, that I already uploaded to Instagram.

Linked-in got my attention maybe once every couple of weeks to accept or delete requests, with something posted on it once in a while.

Instagram is more frequent. I upload daily content.

I also work on my website, write a new blog at least once a week.

Then comes Gary Vee and talks to me about “native content” for each of these platforms individually!

That’s a lot of extra work I did not plan or account for!!!

But I had to take a hard look at what I am doing, what I can do, and how I can take this concept of “native content” and start doing it on these platforms.

Truth be told, I don’t have it figured out for Twitter or Tumblr.

But I did figure it out for YouTube, Instagram, Linked-In, and Facebook.

What is each platform for?

What value can I bring to each?

What is my strategy for each?

I sat down and did a real strategy and started executing.

There is a lot more in that book, don’t think the above summarizes the book. I am just giving my biggest takeaway and how I am applying.

Oh – the other thing I will say – the book really opens up the possibilities that ANYONE can have the lifestyle of their dreams, and live a life that they want to live. Follow their passion and monetize it.

To read the book, click THIS LINK.

Hope you took something away from my takeaways!

If you do get the book, and get to read it, please reach out to me to let me know your feedback. I’d love to hear from you.

Eran Bucai

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